LANDING PAGES: 8 CRUCIAL PIECES TO MAKE THEM CONVERT

How well are your landing pages getting the results you’re looking for? Never underestimate the power of a well-designed landing page. Readers take seconds to decide if they think your website will be useful for them. If your page isn’t properly designed, you will be losing the ability to keep your readers’ attention long enough […]

IMPROVE YOUR CUSTOMER EXPERIENCE, IT’S FOR YOUR OWN GOOD!

Have you ever ordered something from Amazon.com? If you have, you know the secret to creating an amazing customer experience. From one touch ordering to detailed descriptions and reviews of products, it doesn’t get any easier to do business with them. (If it can be easier, believe me they are working on it!) Having a […]

DON’T MAKE THESE COMMON MARKETING MISTAKES!

While most companies agree that digital marketing is important, a great deal of companies today still have not implemented a digital marketing strategy as part of their marketing plan or even their yearly budget. If this sounds like your business then you are likely making these two common marketing mistakes. COMMON MARKETING MISTAKES MISTAKE 1 […]

10 REASONS WHY YOUR BUSINESS NEEDS A DIGITAL STRATEGY

Many businesses are perfectly content with their traditional marketing strategy. They may not understand the potential digital marketing gives their business. But if they don’t have a digital marketing strategy, then they are missing out on a great opportunity. We’ve said it before but if you’re still not convinced, here are our top ten reasons […]

SCM ANNOUNCES NEW COMPANY CHANGES

At SCM Marketing Solutions, we are celebrating our eight year anniversary! We truly love collaborating with our customers to reach their business goals and beyond. That being said, we have news to share with you all in regards to our growth in digital marketing. In case you have not heard, in December 2015, we sold The Saving Cash Magazine. Our […]

5 TIPS FOR B2B EMAIL MARKETING

A huge misconception about email marketing is that it is a marketing strategy primarily for business to consumer (B2C) sales. While its main focus is to elicit a buying response, its ancillary benefits include improving customer retention and loyalty by continually updating consumers on a company’s latest product offering. However, does this ultimately mean that […]