IS YOUR WEB CONTENT DRIVING TRAFFIC?

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

WHAT TO KNOW ABOUT FACEBOOK ADS

As someone who works with Facebook Ads on a daily basis, I’ve had quite the love-hate relationship with it. While frustrations abound as bugs and quirks arise with the platform, it usually pays off in the end as they have worked diligently to refine their advertiser tools and offer some really exciting ways of reaching […]