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URL, domain name, ROI, KPI, bounce rate, algorithm, SEO, meta data, alt text… what does it all mean? All too often, we hear marketers throw out all these words that mean nothing to us. We’re going to make sense of all this marketing jargon. Let’s break it down. Bounce Rate What the technical marketing guy […]

So now you’ve updated your website to increase the conversion rate and get you more leads. But encouraging people to convert doesn’t do much if they can’t find your site in the first place. That’s where search engine optimization (SEO) comes in. When you optimize your website for search engines it helps to make sure […]

You pour hours and hours of your time into running your business, but it seems like it never really gets you anywhere. You may have a great idea, a great product or a killer service, but there may be a few little things that are keeping you from reaching the next level. When you take […]

Are you looking for another, better way to bring in water removal leads but need some advice on what to try? Dont worry we’ve got you covered. Don’t rely solely on word of mouth or referrals- start using or improve your current digital and print marketing strategy. Need an idea of what you should get […]

In today’s business world, you need to change and adapt in order to survive. Traditional marketing is still used and can be effective, but not compared to what is being done with digital marketing strategies. We are surrounded by digital devices – phones, tablets, and laptops – on the train, in restaurants, and in the […]

While most companies agree that digital marketing is important, a great deal of companies today still have not implemented a digital marketing strategy as part of their marketing plan or even their yearly budget. If this sounds like your business then you are likely making these two common marketing mistakes. COMMON MARKETING MISTAKES MISTAKE 1 […]

Many businesses are perfectly content with their traditional marketing strategy. They may not understand the potential digital marketing gives their business. But if they don’t have a digital marketing strategy, then they are missing out on a great opportunity. We’ve said it before but if you’re still not convinced, here are our top ten reasons […]

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]