Blog

In the last few years social media, Snapchat, Instagram, Facebook, and LinkedIn have released video sharing capabilities, and nothing has been the same since. The biggest change in social media marketing has been the sheer increase in content volume. Companies all want to know how they can stand out above all the noise on social […]

Audience engagement has been taken to a new level with the use of social media. Having the ability to connect with your audience online before even stepping foot into your presentation can ensure that you are providing the information they want to hear Here are four tips to guarantee social media success during your next […]

There’s no question that successful businesses have learned how to master the art of social media. For smaller businesses it’s impossible to manage a presence on all of the platforms, so choices must be made. But how do you know which ones are worth your time? That’s what we’re here for. SCM has been helping […]

Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]

“A customer is a person in your neighborhood | In your neighborhood | In your neigh-bor-hood | Oh a customer is a person in your neighborhood | A person up the street | Who likes and shares and tweets | A person you’ll soon meet one day.” I come from a broadcast advertising background, so […]

Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding […]

Many people don’t like the idea of social media marketing because of the difficulty in measuring a return on investment (ROI). Here at SCM Marketing, we implement Facebook Advertising in tandem with call tracking. FACEBOOK ADS ARE PRETTY NEAT Facebook Advertising alone is an extremely powerful tool for driving advertisements to very precise demographics. You […]

A great ad campaign used to be enough to help make your company successful. Today, the world has been turned upside down. The person next door—your customer, neighbor, employee, or friend—may be the most vocal and visible face of your brand via Social Media. TURN EVERYDAY CUSTOMERS INTO ADVOCATES OF YOUR BRAND As marketers, our […]