WHAT MATTERS MOST FOR YOUR BUSINESS, PEOPLE OR PROCESS?

The answer is variable and seems to depend on who you ask. It is like the chicken and the egg. What is your end game?  Do you thrive on creativity or require consistency and quality? It seems there are 2 divided views on if it is people or process that gets you what you need […]

IS YOUR WEB CONTENT DRIVING TRAFFIC?

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

IMPROVE YOUR CUSTOMER EXPERIENCE, IT’S FOR YOUR OWN GOOD!

Have you ever ordered something from Amazon.com? If you have, you know the secret to creating an amazing customer experience. From one touch ordering to detailed descriptions and reviews of products, it doesn’t get any easier to do business with them. (If it can be easier, believe me they are working on it!) Having a […]

HOW DO YOU DEFINE YOUR BRAND?

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]

HOW LINKEDIN CAN GET YOU A JOB

Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]

SIX SIGMA: WHAT IT IS AND WHY IT’S IMPORTANT FOR YOUR BUSINESS

Is your company running as smooth as possible? Is your customer satisfaction rate as high as it can be? Is your money being spent on the right things? In order for any company to run smoothly it needs to have an efficient management strategy, and Six Sigma can help manage your business in all of […]