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You pour hours and hours of your time into running your business, but it seems like it never really gets you anywhere. You may have a great idea, a great product or a killer service, but there may be a few little things that are keeping you from reaching the next level. When you take […]

April 21st marks yet another big day for SEOs. Google is doing another one of its famous updates that will shake what we know about search engine optimization and page ranking. In case you’re curious, Moz put together a definitive list previous Google updates brush up on what’s been happening to the Google algorithm in […]

The answer is variable and seems to depend on who you ask. It is like the chicken and the egg. What is your end game?  Do you thrive on creativity or require consistency and quality? It seems there are 2 divided views on if it is people or process that gets you what you need […]

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

Audience engagement has been taken to a new level with the use of social media. Having the ability to connect with your audience online before even stepping foot into your presentation can ensure that you are providing the information they want to hear Here are four tips to guarantee social media success during your next […]

Have you ever ordered something from Amazon.com? If you have, you know the secret to creating an amazing customer experience. From one touch ordering to detailed descriptions and reviews of products, it doesn’t get any easier to do business with them. (If it can be easier, believe me they are working on it!) Having a […]

Every now and then, business owners need to step back and re-evaluate their goals and business objectives. Businesses grow and evolve, and it’s their responsibility to have that reflect in their customers and branding. You may think you know your company, but from time to time it is necessary to re-evaluate and define your brand […]

Whether you’re a recent grad looking for a full-time job, or a seasoned veteran of the business, we have all have heard that LinkedIn is a necessity in today’s business world. A lot of times your profile will be your first impression when applying for jobs and making connections in the industry. Before they even […]

As you develop your business plan, one aspect you need to think about is how you plan to engage with customers, fans, and partners. Having a presence on social media is an excellent way to become a trusted advisor, share articles, and spread information about events and promotions for your business. Social media engages relevant […]