How Google sees SEO

There’s a lot of things that Google looks at when it comes to SEO and your website so let’s try and make this as simple as possible and talk about what you should be focusing on.

SEO

For your website to be ranked high by Google it first needs to be seen by Google. It gets seen by going through all your pages, images, content, keywords, and many other things. To help Google find your website you will need to create a sitemap. 

The next step would be to put your website on Google Webmaster Tools. Not only does this allow you to see data about your website including traffic, bounce rate, keywords, rankings, and many other things, but it also helps Google interact with your website. 

When creating a page that Google will see, 3 things stand out.

 

  • Title
  • URL
  • Description

 

Title

This is where you will put your specific keywords that you are trying to rank for. Google only looks at 65 characters as that is how many characters will fit on the page so don’t make it too long.

Making each title unique will help Google rank your pages, so don’t try to have too much information crammed into one page. It is fine to have a separate page for each topic.

 

URL

The next thing Google looks at on-page rankings is the URL and it’s looking for the keyword to be in the URL. Whether that be in the main domain or the specific page created. 

When writing blogs putting your keyword after your domain can help Google find that page and rank it higher

 

Description

The page description is also referred to as the meta tag and is another location that Google looks at to find keywords and a little more information about the page. Optimizing this section allows not only Google to rank your page better but mainly makes it easier for traffic to see what your page is about which makes Google put that page as more important.

 

Photos and Videos

Finally, another thing Google looks at is pictures and videos on your website. Alt Tags are what Google sees when looking at your photos and videos which is why alt tags are so important when you want to rank higher on Google. Optimizing your photos and videos so that Google can view them will help you rank higher. 

 

These were just a few of the things that Google looks at when it comes to SEO. If you want to rank higher on search engines like Google and gain more traffic visit SCM Marketing Solutions to learn more.