Social Media Marketing and which platforms your business should be on

When it comes to social media marketing running all the different platforms can be super difficult and time-consuming especially when you don’t know the best times to post or the best strategies for each platform. Today I’m going to go over what platforms your business needs to be on to help your social media marketing strategy. 

Facebook

The old reliable Facebook, nearly every business is on there but if you’re one of the few who aren’t, stop reading this and go make a business profile on there. Facebook is a great platform to tell a lot about your business and the ability to post high-quality content that your customers can engage with. With the ability to show information such as store hours, location, reviews, photos, videos, phone number, FAQ’s and much more. It’s almost like your second website and should be treated as such. From posting long content videos to daily photos any content that lets your customers know what’s going on with your business and gives them the opportunity to engage with you is the best strategy. 

 

Instagram

This is the platform where the success of your social media marketing strategy will depend on what type of business you are. Instagram is a great platform for businesses that will benefit from high-quality pictures and short videos. Not every business will see major success with Instagram because their business isn’t suited for it, but that doesn’t mean they shouldn’t still be on there. Every business should be on Instagram to give customers even more chances to see your page and get to know your business.

 

Tik Tok

This platform is similar to Instagram in that not every business will have this platform as a major focus in their social media marketing strategy because this platform deals with very short content in vertical format, ideally, meant to show a brand or a product in an interesting way. 

If you are looking for a company that can provide help with your social media marketing strategy visit SCM Marketing Solutions to get started today. We will take care of content creation, posting, and strategy for each platform so you don’t have to worry about not having the time or knowledge to do it effectively.