TIPS FOR FACEBOOK ADVERTISING & CALL TRACKING

Many people don’t like the idea of social media marketing because of the difficulty in measuring a return on investment (ROI). Here at SCM Marketing, we implement Facebook Advertising in tandem with call tracking. FACEBOOK ADS ARE PRETTY NEAT Facebook Advertising alone is an extremely powerful tool for driving advertisements to very precise demographics. You […]

THE DO’S AND DON’TS OF DIRECT MAIL MARKETING

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers. This marketing technique has a number of advantages including narrow targeting, personal appeal, flexibility, tangibility, and its cost effectiveness. Generally, […]