Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks. I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration. So I […]
Everyone knows that the amount of videos that our world is viewing today is massive, and it will only continue to grow. Social media videos are now an essential component of a company’s marketing strategy. By 2020, a majority of Facebook content will become video. Consumers are eating up video content primarily on mobile devices […]
As with anything in technology, each new year brings changes and updates and this year’s SEO trends are no different. Here are some of the most significant changes you will need to become familiar with if you do not want to get left behind in the SEO dust of 2019. 1. SEO Trends – Internet […]
There is no debate that the best way to market your business online right now is through video marketing. Here are some tips on how to create the perfect video for your audience. Grab Your Audiences Attention With a Hook An effective hook is an introduction that pulls your audience in and makes them curious […]
It is no secret that Google likes videos and that your website is more likely to show up if it contains a video. We also know that audiences are more likely to watch a video than to read an advertisement. Here are some tips on how to make your marketing videos more effective. Maximize Your […]
If you’re interested in reading this blog post about finding your target audience on Facebook, then you’re probably nervous about all these new data mining regulations and changes that are going to be put into effect due to the famous Facebook data scandal. Fear not my social media comrade because we’ve got a few tried […]
In the last few years social media, Snapchat, Instagram, Facebook, and LinkedIn have released video sharing capabilities, and nothing has been the same since. The biggest change in social media marketing has been the sheer increase in content volume. Companies all want to know how they can stand out above all the noise on social […]
The primary function of Google Maps is to make it easier for people to find your brick and mortar store or business. However, if Google Maps is used correctly, it can accomplish so much more than that. You can turn a simple web navigation application into a great digital marketing tool. Your website is an […]
If you’re a service provider, you probably have a website, and one of the main purposes of that website is to get people to complete form fills. The online form is where you get your prospective clients to tell you more about themselves. When the online form is filled out by these prospects, that action […]