In the digital age, where email and social media dominate marketing strategies, direct mail marketing remains a valuable and effective tool for businesses. While it may seem traditional, direct mail marketing offers several key benefits that can help you stand out from the digital noise and reach your target audience effectively. So, what are the […]
In today’s digital landscape, a strong online presence is crucial for small businesses. However, simply having a website is not enough; you also need to attract visitors and increase website traffic. Generating consistent and targeted traffic to your website is key to expanding your customer base and driving sales. In this blog post, we will […]
What is SEO? SEO stands for Search Engine Optimization and it allows search engines like Google to rank your page at the top of search using keywords, website content, and social media. For example, if you are a local plumbing company, you will want your keywords such as “local plumber near me” so potential customers […]
Before we go into detail on what a good website conversion rate is, we need to understand what it is. Conversion rate records the percentage of users or visitors who have completed a specific action, such as a new purchase, sign-up, or download, and so forth. The percentage for each product or service can vary […]
In the year 2022, most marketers agree that implementing a video marketing strategy has helped increase sales and customer engagement. But why is it so effective? Here are the point-of-views of marketers versus consumers: Video Marketing Overall Video content is 1200% more effective than other marketing content. Adding a video to your website increases the […]
Looking to make improvements to your social media marketing strategy? Now is the time! Whether you are new or a veteran of social media, it doesn’t hurt to fine-tune your digital marketing strategy because digital marketing changes very often and very quickly. That’s why, at SCM, we have decided to give you some pointers on […]
Using video marketing to brand your business isn’t new, but what has changed is the fact that it has become popular in every social media platform. It has also become very convenient to use: it is cost-effective and you can even use it through your smartphone with the highest quality. The reason for its popularity […]
Google is one of the largest search engines to exist today. If your website isn’t on Google, then you are missing out on a large traffic and revenue source. To fix this issue, there is a need to invest in Search Engine Optimization, better known as SEO. However, SEO doesn’t just happen overnight. Here are […]
A trustworthy website is only as credible as the relevant content on it. Up to date website content can help provide insight for customers to make the decision of choosing you to do business with. Not only that, but a user-friendly and well designed website improves brand awareness and makes your website more memorable. With […]