Pantone has announced its Color of the Year, and it is none other than Classic Blue! Classic Blue pairs well with any warm contrasting colors. Not only that, but it also evokes great emotions from within us. Described by Pantone as “a timeless and enduring blue hue,” Classic Blue has greatly influenced product development and […]
I am guessing that you probably have never heard of Google Local Service Ads because it is a brand new product only available to certain service-related fields and in certain areas. Here at SCM, we are excited that we have been able to start educating and implementing this new and exciting Google product to our […]
If you are wondering why your web conversion rate isn’t doing so well, it is most likely due to a few reasons. It could be that your website has either too much or too little information about you and your business, you may be unclear about who your customers are, or your website looks like […]
Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]
Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks. I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration. So I […]
Everyone knows that the amount of videos that our world is viewing today is massive, and it will only continue to grow. Social media videos are now an essential component of a company’s marketing strategy. By 2020, a majority of Facebook content will become video. Consumers are eating up video content primarily on mobile devices […]
As with anything in technology, each new year brings changes and updates and this year’s SEO trends are no different. Here are some of the most significant changes you will need to become familiar with if you do not want to get left behind in the SEO dust of 2019. 1. SEO Trends – Internet […]
There is no debate that the best way to market your business online right now is through video marketing. Here are some tips on how to create the perfect video for your audience. Grab Your Audiences Attention With a Hook An effective hook is an introduction that pulls your audience in and makes them curious […]
It is no secret that Google likes videos and that your website is more likely to show up if it contains a video. We also know that audiences are more likely to watch a video than to read an advertisement. Here are some tips on how to make your marketing videos more effective. Maximize Your […]