4 SIGNS IT’S TIME TO UPGRADE YOUR WEBSITE
It’s important that your company website receives regular attention and upkeep in order to stay ahead of the competition. We all know technology is always changing and if you don’t keep up, you’ll get left in the dust!
The question is how do you know if your website is outdated? Take another look at your website and answer these four questions to determine if it’s time for an upgrade:
Does Your Website Look Good On a Mobile Device?
Is your website mobile responsive i.e. can you see everything on the page without having to drag the screen around or zoom in? If not, then you’re in some serious trouble. Websites are all about the user experience. With more people using their phone to look up information they need, your website needs to be easy to read so they convert. If you’re not sure, find out for yourself from the experts (a.k.a. Google) and take the mobile-friendly test.
YES: Good job, we’re off to a great start.
NO: You’re already behind the times. If your website is not responsive, you’re no longer relevant.
Does Your Homepage Have Quality Content?
When a customer lands on your website, do they find what they’re looking for? Make sure that your content is relevant to every searcher. If they don’t find what they’re looking for within a couple of seconds, they’ll go back to the drawing board and search again for a competitor (this will increase your bounce rate).
Even though content is a major factor to where your website gets found in a search, remember who your reader is – another human. Write in a way that you would want to read. People want to learn something new when they look at your site. Make it a worthwhile read and you’ll start to see website traffic increase.
YES: You know what you’re talking about, and you know how to say it. People come to you as a resource and as a solution to their problems.
NO: What’s the point of sending people to your website if they just click off of it right away? Capture attention and give them what they came for. Find out what questions people have and give them the answers.
Does Your Content Convey the Right Message?
So your website has quality content but is it conveying the right message? What is it exactly you’re trying to say? Does your website tell visitors, “This is what we do and why we are the best at it?” Make sure your content clearly states who you are and what you do. Then, make sure visitors know what to do next.
The call-to-action is also a critical part of your content. Make sure that your website is making visitors convert into customers. Need some inspiration for the right call-to-action? Check out these CTA examples other brands use.
YES: You’ve got your target market pinpointed perfectly. You know what makes them tick and what makes them pick up that phone.
NO: You need to study your target audience a little more and see what messaging they will be more likely to respond to.
Does Your Business Show Up On Page One of Search Results?
The point of investing in marketing is to be found by new customers, right? If you’re not ranking on the first page of search results, how will new customers ever find you? Do a Google search of keywords that you think your customers are using and find out how your website ranks. Being on that first page is a necessity.
YES: Props to you. You know what you’re doing, and you’re doing it right.
NO: Uh oh. Looks like you’ll need to dig a little deeper into your strategy and reconsider keywords in your website content.
If you answered no to any of these questions, your website needs some work. Check out these four easy steps you can do NOW to improve your website performance.