Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]
Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks. I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration. So I […]
SEO Strategy & Monthly Blogs If you are reading this, you probably want to bring more visitors to your website. Driving web traffic to your website does not usually happen by itself. To improve your search rankings, you need to understand how search engines work. Search engines use algorithms to match what people are looking […]
Having a business page on Facebook is no longer just “a nice thing to do” it is now a necessity. Here are 6 Facebook posting tips that will help make your Facebook page effective. 1. It is important to find the right balance of Facebook posting as it has a significant impact on your company’s […]
URL, domain name, ROI, KPI, bounce rate, algorithm, SEO, meta data, alt text… what does it all mean? All too often, we hear marketers throw out all these words that mean nothing to us. We’re going to make sense of all this marketing jargon. Let’s break it down. Bounce Rate What the technical marketing guy […]
In today’s business world, you need to change and adapt in order to survive. Traditional marketing is still used and can be effective, but not compared to what is being done with digital marketing strategies. We are surrounded by digital devices – phones, tablets, and laptops – on the train, in restaurants, and in the […]
How well are your landing pages getting the results you’re looking for? Never underestimate the power of a well-designed landing page. Readers take seconds to decide if they think your website will be useful for them. If your page isn’t properly designed, you will be losing the ability to keep your readers’ attention long enough […]
Many businesses are perfectly content with their traditional marketing strategy. They may not understand the potential digital marketing gives their business. But if they don’t have a digital marketing strategy, then they are missing out on a great opportunity. We’ve said it before but if you’re still not convinced, here are our top ten reasons […]