Blog

In the digital age, where email and social media dominate marketing strategies, direct mail marketing remains a valuable and effective tool for businesses. While it may seem traditional, direct mail marketing offers several key benefits that can help you stand out from the digital noise and reach your target audience effectively. So, what are the […]

One of the main arguments against direct mail marketing is that it’s difficult to track the return on investment (ROI). However, there are a few key elements that you can include in your next direct mail campaign that allow you to track calls, website visits, and in some cases – foot traffic. Some of these […]

Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding […]

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers. This marketing technique has a number of advantages including narrow targeting, personal appeal, flexibility, tangibility, and its cost effectiveness. Generally, […]

1. Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail! “Direct mail ranked as the number one (88%) planned marketing channels for 2013, followed by web/micro-site, email, and social media.” 2. Direct mail has the highest rate of gaining new customers. “ For customer acquisition, direct mail (34%) topped email […]