4 WAYS TO TRACK ROI WITH DIRECT MAIL MARKETING

One of the main arguments against direct mail marketing is that it’s difficult to track the return on investment (ROI). However, there are a few key elements that you can include in your next direct mail campaign that allow you to track calls, website visits, and in some cases – foot traffic. Some of these […]

THE DO’S AND DON’TS OF DIRECT MAIL MARKETING

Despite the phenomenal growth of digital media, many businesses still send out direct mail marketing on a daily basis. Direct mailing remains a powerful communication medium that can be used to reach many prospective customers. This marketing technique has a number of advantages including narrow targeting, personal appeal, flexibility, tangibility, and its cost effectiveness. Generally, […]

DIRECT MAIL FACTS YOU SHOULD KNOW

1. Major corporations like Disneyland, Bank of America and Time Warner Cable love direct mail! “Direct mail ranked as the number one (88%) planned marketing channels for 2013, followed by web/micro-site, email, and social media.” 2. Direct mail has the highest rate of gaining new customers. “ For customer acquisition, direct mail (34%) topped email […]