Manage your social media accounts that don’t get leads
Social media is still in its early stages for most businesses and some companies don’t see any results with their social media accounts so they give up on them. THIS IS NOT GOOD.
Just because your social media account isn’t generating you leads right now doesn’t mean that it can’t or won’t’ generate you leads in the future. Social media can take time to grow and even longer to perfect for your business. With so many changes every year in social media it can seem like a waste of time and money but here are a few reasons why you should continue growing your social media accounts.
Social Media Accounts Help Your SEO
Video content is by far one of the best ways to grow your business in today’s day and age, but it is also great for ranking higher on Google. Google search algorithms are looking more at videos produced by your social media accounts that are linked to your website to rank your business. Videos are a great way to capture customers’ attention and Google rewards businesses that produce videos in that manner by ranking them higher. So even though right now you may not see the benefit of social media helping your business today, it can still, in many ways, set you up for success in the future.
Builds Rapport With Customers
Depending on what business you are in, communicating with your customers can be more rewarding than other business areas, but all businesses will benefit from communication with your customers. People want to do business with people, not a name or a robot. By having these social media platforms your business can communicate to your customer base that you are not just a name and company but real humans who have their interests in mind. Social media allows you to be in direct contact with lots of people at one time, from Direct Messages to send out a quick update on your business by posting it on your social media can be a great way to build rapport and communicate with your audience.
The reason it takes so long to grow your social media presence is that it’s free and the market can get saturated after awhile. But if you take the time to build an audience that truly wants to learn more about you and optimize your social media accounts accordingly it can have an immense payback in the future. All social media platforms are free, while you can pay for traffic, it takes nothing more than time and effort to grow your social media account.
SCM Markets is a digital marketing agency that specializes in helping your business succeed and grow on the digital realm. From social media to website design and SEO we are your next step for growing your business in the digital era.