How to Grab Your Audiences Attention With Marketing Videos
It is no secret that Google likes videos and that your website is more likely to show up if it contains a video. We also know that audiences are more likely to watch a video than to read an advertisement. Here are some tips on how to make your marketing videos more effective.
Maximize Your Time
When you are making a marketing video, it’s vital that you focus on who you are targeting with the video and the fact that they will have an extremely short attention span, about 7 seconds. You must maximize that time and make it the most amazing 7 seconds possible.
Know Your Target Market
That means that even the thumbnail, the picture of the video and its preview, need to be compelling to your target market. It’s so important that you know who your audience is, everything is not for everyone. That means that you should not make a marketing video trying to catch everyone’s attention but instead make videos that are specifically designed to capture the attention of your target audience.
The best way to do this is to start the video off with something your target audience is interested in watching. No build up or preamble, get right to it, this will grab their attention, and you will be able to lock them into the video.
Locking your target audience into your marketing video is the most important thing about the video because at the videos end is where you are going to put your call to action which is one step closer to converting that prospect into a customer.
SCM Marketing Solutions can help your business achieve real results with marketing videos. We specialize in web design and digital marketing. Give us a call to learn more about how we can improve your marketing campaign.