Pantone Color of the Year

Pantone has announced its Color of the Year, and it is none other than Classic Blue! Classic Blue pairs well with any warm contrasting colors. Not only that, but it also evokes great emotions from within us. Described by Pantone as “a timeless and enduring blue hue,” Classic Blue has greatly influenced product development and purchase decisions in various fields. These fields include (but not limited to) interior design, fashion design, along with website and digital design.

Interior and Fashion Design

The Color of the Year should be accessible and inviting to all, and not a cause for division. With the right color combinations, you can recreate a location, mood, or theme. If Classic Blue is paired with trendy colors, it can liven up a room as well as people! For example, along with Classic Blue, hues of purple and pink can add exciting abstract energy. If this is not your taste, you can pair Classic with neutral colors. Hues of orange and tan can remind one of a beach which creates an ageless and classic palette.

Website and Digital Design

In digital designs, consider using the Color of the Year as an accent or background color. Classic Blue, when paired with neutrals, can be a great center-of-focus, however, using this specific color with brighter colors can be perceived as a wonderful accent color. With the right color combinations in mind, you are allowing Pantone’s Color of the Year to last for years without having it look outdated or old-fashioned. If you are a designer, consider what Classic Blue reminds you of in terms of nature. This will a great start since nature provides some of the best color palettes already.

Contact Us

If you have questions about how to apply Pantone’s 2020 Color of the Year to any digital media that you need, schedule an appointment with SCM Marketing Solutions! Whether it be your website, email newsletter, or social media, we can ensure that Classic Blue would look great on any project!