Create a Social Media Marketing Strategy for 2023

Looking to make improvements to your social media marketing strategy? Now is the time! Whether you are new or a veteran of social media, it doesn’t hurt to fine-tune your digital marketing strategy because digital marketing changes very often and very quickly. That’s why, at SCM, we have decided to give you some pointers on what to really focus on when you are fine-tuning your social media marketing strategy for 2023.

What to Focus on for Your Social Media Marketing

  • Increase your brand awareness.

To create an authentic brand awareness that will last, get your name out there by focusing on content that emphasizes brand personality and values. Avoid posting promotional messages.

  • Generate leads and sales.

The great thing about social media is that it is another platform to generate revenue. Alert customers to promos and products. Integrate product catalog into social profiles and run exclusive promotions for loyal followers. 

  • Target and grow your brand’s audience.

Growing an audience means intentionally targeting people who may be interested in your brand and company. Start by researching keywords, phrases, or even popular hashtags that are relevant to the brand. This has proven to expand the audience faster than you think.

  • Boost community engagement.

The point of social media is community engagement; experiment with engagement and messaging. Something as simple as asking a question can increase the engagement rate.

  • Drive traffic to your website.

Don’t be too focused on generating sales and leads through social media alone. Be sure to direct customers to your website through promotional posts or ads. Through the website, it is easier to track conversions and ROI. 

Remember that different social media platforms attract different audiences, so be sure to know who to target to bring more awareness to your brand. SCM Marketing Solutions is a digital marketing agency that specializes in social media marketing. We can help you strategize an effective marketing plan for the new year! Call us at (920) 788-6600 or contact us here to get in touch with us!