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Pay-Per-Click: Why Clicks Aren’t That Important

Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks.  I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration.  So I […]

  • Digital Marketing
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|  marketing pay per click

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