Are you looking for another, better way to bring in water removal leads but need some advice on what to try? Dont worry we’ve got you covered. Don’t rely solely on word of mouth or referrals- start using or improve your current digital and print marketing strategy. Need an idea of what you should get into? Here are the top three tools that work well in the water restoration industry.


1. Search Engine Optimization (SEO)

Like we’ve said in previous blog posts, in order to be found online your website needs to be optimized for search engines. When there’s an emergency like water seeping into the basement or a water main bursting in an office building, your customers aren’t going to be spending much time researching their options on who can fix it. They’re going to Google search, probably on their phone, and click on the first link they see. You need to make sure that you’re on top of the list in order to gain these water removal leads.

Wondering if your SEO is up to par? Here are the top three things to consider:

  • Relevant Keywords- what words are your customers using to find your business?
  • Title Tags– what is the title of your link when it appears on search engines?
  • Meta Descriptions– what is the description of your link so it gets your customers to click?

2. Pay-Per-Click (PPC)

Having a well-optimized site isn’t always enough. Having a pay-per-click campaigncan help you be found for specific keywords that are more likely to get you a water removal lead. Pay-per-click campaigns make sure that your advertisements are going to the right audience that are in need of your service. This tool is flexible and can be modified to work with any budget (and can be highly targeted).


Direct mail may be considered “traditional” marketing, but it still brings in the results. If you know an area is susceptible to flooding or severe weather, you can do a mail drop to homes and businesses in that area. It can also increase your brand recognition. Even if the recipient doesn’t need water removal services at the moment, they will be more likely to remember your name for when they do.


With these three tools, you can expect to bring in quality water removal leads for your business. Now the only thing you need is to create a strategy that ties them all together. When you work with SCM Marketing Solutions, you know that you’re working with professionals that know how to effectively get results. What are you waiting for? See if your territory is available so that you can get exclusive leads in your service areas!