Tips For Facebook Posting In 2019
Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019.
- Facebook Videos Videos are proven to be the posts with the highest engagement. This means that people view, share, comment, and interact with video posts more than regular pictures or text posts. 81% of the highest performing Facebook posts of all time were videos! It’s clear that businesses should be investing in video marketing content that they can post on social media channels. SCM Marketing Solutions is an advertising agency that can help boost your online engagement with video production!
- Post content that people will respond to with emotion On posts, viewers can react by clicking different emotion buttons. The two most common buttons clicked are the Love and Haha button. This means that viewers interact the most with emotional, relatable, or humorous posts. If companies can find a way to get viewers to feel one of these reactions while viewing a post, they will get more engagement than a dry promotional or informational post. The best way to do this is by figuring out who your target audience is and create a buyer persona to see what they think would be funny or relatable.
- The frequency of posts To get better engagement and to keep your followers interested, post content regularly! The top brands have upped their posting frequency, so we recommend posting once a day to stay relevant and in the brains of your consumers.
- Take advantage of advertising tools Facebook has continued to make it easier for brands and marketers to promote their business. Recently they have launched an augmented reality tool for brands to use. A good Facebook post tip is to always stay up to date and read what new tools Facebook has to offer and see how you can incorporate them into your marketing strategy.
If you have any questions about these facebook post tips, call SCM Marketing Solutions! SCM can help your business achieve real results. We specialize in, web design and digital marketing. Give us a call to learn more about how we can improve your marketing campaign!