Why is Video Content the Future

A few years ago you could have massive success online with pictures and some text on platforms such as Facebook, Instagram, Twitter, and Pinterest. Even farther back all you needed to do was post anything and you didn’t even have to have pictures. 

That’s all changed now.

Nowadays you need all different types of content from blogs, pictures, podcasts, videos, and more. Within those types of content alone are different subcategories of each and different ways of using them, but Video content is king today.

Gaining someone’s attention online is very difficult today with so much information being thrown at them every second it can be difficult to make your content stand out from the rest. Videos are the best for this now.

You have a very small time frame at which you have to capture your potential customer’s attention span and let them know who you are, what you do, and why they should do business with you. Some people do this with long videos and other people do this with multiple short videos. Both can work, it all depends on what you’re trying to achieve. 

With the most popular and growing platforms like Instagram, YouTube, LinkedIn, and TikTok videos perform the best on these. With these platforms comes a whole bunch of kinds of videos from stories, shorts, documentaries, promotional, behind the scenes, etc. the list goes on and on. 

So what does this mean for the future?

This means that for your business to succeed in the developing digital world you MUST be posting some kind of video content. Not only is it easier for a customer to watch a quick video that explains everything about your company without having them read a long bio, but it also allows you to use this opportunity for growth for videos. 

Video content can be very time-consuming and hard to perfect that’s why we offer services that can help with it. The first step is just to get started if you are interested in growing your business in this digital age contact SCM Marketing Solutions to see how we can help you today. www.scmmarkets.com/schedule-a-meeting/