WHAT THE PROS KNOW ABOUT DIGITAL MARKETING THAT YOU DON’T
In today’s business world, you need to change and adapt in order to survive. Traditional marketing is still used and can be effective, but not compared to what is being done with digital marketing strategies.
We are surrounded by digital devices – phones, tablets, and laptops – on the train, in restaurants, and in the office. People are reading statuses instead of the newspaper, watching YouTube videos instead of the news, and listening to Pandora instead of the radio.
The key to marketing your target audience is to meet your potential customers where they already are. If they are no longer opening the paper, turning on the TV, or listening to the radio what is the point of advertising there?
Traditional forms of advertising such as newspaper, TV, radio, direct mail, billboards, and phone book ads are still available. But, just because it has worked before doesn’t mean that you shouldn’t switch it up. These mediums work even better when they are paired with digital platforms such as websites, email blasts, social media, and mobile apps. Check out other digital mediums that are developing this year.
TOP REASONS TO SWITCH TO DIGITAL MARKETING:
REACH A LARGER AUDIENCE
Going digital allows your marketing efforts to go anywhere. Why limit yourself and your business to one specific area? With marketing online, your target market can expand beyond the reaches of traditional media.
By going digital, your company is also more visible to potential customers in your area. People search the Internet for products and services in their area. Using Google Places provides an online “phone book” ad that tells customers all they need to know about your business.
EASILY MEASURE RESULTS
With tools such as search engine optimization, pay-per-click marketing, and search engine marketing measuring the success of your campaign is easy. Eliminate some of the guesswork that comes with traditional media and know how your campaign is performing every step of the way.
Digital marketing tools also allow you to adapt your campaign based on its performance. See how many people click on an advertisement, how long they are on a page of your website, and interact with your content. Having these tools allows you to adapt the campaign to get more impressions and increase response rates.
HAVE BETTER INTERACTIONS WITH CUSTOMERS
Customers today are looking for a brand with personality, a brand they can relate to. What better way to interact with them than to have a social media page?
Social media provides a great way to interact with customers in a natural way. Brands become more approachable on social media and customers feel more comfortable asking questions and sharing experiences. It also provides a way for companies to share about updates and important events.
Going digital can be a big leap for some companies. Let the team at SCM Marketing Solutions help you to determine what would work best for your company and create a digital presence for your business.