When your customers are dealing with immediate property damages, they scramble to find a restoration company to save the day. Where do they look to find help? They search in Google.

restoration websiteGreat! They see your company name at the top of the list, and click on your website link to get help. Uh oh. . . they reach your website and have no clue where to go, what to click on, and how they can immediately contact you.

So what do they do? They leave your website! You just lost out on a potential customer because of the user experience on your website. 

On your company website, you need to have a great user experience in order to generate leads. A great user experience includes simple navigation, it’s easy to understand, they get exactly what they’re looking for, and it puts trust in your brand.

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How do you achieve great user experience for your customers? You need to have the following essentials for your restoration website:

  • Clear description of who you are-

    Within three seconds, your website needs to answer “What does this site offer?”. Make sure your website isn’t confusing for customers to know exactly who they are looking at. Clearly state your company name, your immediate services, and contact information right on the homepage. Click here for an example.

  • Call-to-action (CTA)-

    What’s the immediate action you want customers to take when they reach your website? To call you! Include a CTA on your website that shows where they will take action. You want your 24/7 emergency phone number to stand out and be seen instantly. Some examples are a “Call Now” button, a “Get Directions” button, and a “Contact Us” button. Click here for an example.

  • Customer testimonials-

    After you help your customer get back on their feet, they’ll have nothing but great things to say about your company. Gather some customer testimonials to use as a powerful indicator of trust. You don’t need too many- just a few of your best quotes on your homepage so potential customers see them right away. Click here for an example.

How does your website rank- good, great, needs improvement? Click the “Get a Free Website Analysis” button above to find out what your website needs to beat your competition!