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Knowing how to increase engagement with customers can be very beneficial for your business; it can build rapport, increase website traffic, increase referral rate, higher sales rate, and many more. Customers more and more want to communicate with people, not a business or robot.  What are some ways to increase engagement with customers? One of […]

Having an easy to use website is vital in today’s business world. So much of business now days is done online, and if you haven’t optimized your website for this, you could be missing out. Most sales are done online from a phone screen and making sure that your website design looks good and works […]

Your website is working, but you need to optimize your website better so people see who you are, what your business is, and how your product and service works. This is especially important if potential customers need your services but your website’s accessibility is not readily made available. It is almost a guarantee that they […]

During the unprecedented times of COVID, we are watching some businesses have to permanently shut their doors.  Through this, we have followed some social media campaigns that local businesses have created to keep their doors open, and it has led to some interesting thoughts that should change the way businesses approach their digital marketing. Many […]

Pantone has announced its Color of the Year, and it is none other than Classic Blue! Classic Blue pairs well with any warm contrasting colors. Not only that, but it also evokes great emotions from within us. Described by Pantone as “a timeless and enduring blue hue,” Classic Blue has greatly influenced product development and […]

I am guessing that you probably have never heard of Google Local Service Ads because it is a brand new product only available to certain service-related fields and in certain areas.  Here at SCM, we are excited that we have been able to start educating and implementing this new and exciting Google product to our […]

If you are wondering why your web conversion rate isn’t doing so well, it is most likely due to a few reasons. It could be that your website has either too much or too little information about you and your business, you may be unclear about who your customers are, or your website looks like […]

Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]

Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks.  I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration.  So I […]