Benefits of Online Citations to Visibility and SEO

Why Citations are Important Online citations are a tremendous benefit your company because getting listed improves the likelihood that your customers are able to find your business when they are searching for specific services and products. In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include […]

4 EXAMPLES OF CONTENT THAT GENERATES MORE LEADS

The goal of most small businesses is to grow in the most effective way possible. There is no doubt your target audience is online whether they are searching Google, scanning Facebook, or checking email. In order to reach these people, you need to be there too. Creating intriguing, relevant content that speaks to your audience […]

CAN CUSTOMERS FIND YOUR RESTORATION SITE?

So now you’ve updated your website to increase the conversion rate and get you more leads. But encouraging people to convert doesn’t do much if they can’t find your site in the first place. That’s where search engine optimization (SEO) comes in. When you optimize your website for search engines it helps to make sure […]

GOOGLE’S MADE CHANGES: WHY SHOULD YOU CARE?

April 21st marks yet another big day for SEOs. Google is doing another one of its famous updates that will shake what we know about search engine optimization and page ranking. In case you’re curious, Moz put together a definitive list previous Google updates brush up on what’s been happening to the Google algorithm in […]

IS YOUR WEB CONTENT DRIVING TRAFFIC?

There are a lot of variables when it comes to digital advertising that everyone can both control and test. As business owners, the overall goal of our efforts is to reach our customers and gain a conversion or a sale. A great way to test your content is using A/B testing. A/B testing is a […]

THE IMPORTANCE OF KEYWORDS AND LOCAL SEO

Users rely heavily on search engines to find what they are looking for on the Internet. What they type into the search bar indicates their topics of interest and how they expect to find what they are looking for. Marketers can use this information to determine specific keyword trends that increase the local search engine […]

WHAT IS SEO MARKETING?

Marketing agencies typically assume the people reading their content already know what search engine optimization (SEO) marketing is. What we’ve found is not everyone understands what SEO is and why it is important for their website and business. Because of the growing importance placed on social media marketing, many believe they can do either SEO […]