Digital Marketing Tips, Tricks & Guides

How to Optimize Your Website

Your website is working, but you need to optimize your website better so people see who you are, what your business is, and how your product and service works. This is especially important if potential customers need your services but your website’s accessibility is not readily made available. It is almost a guarantee that they […]

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Pantone Color of the Year

Pantone has announced its Color of the Year, and it is none other than Classic Blue! Classic Blue pairs well with any warm contrasting colors. Not only that, but it also evokes great emotions from within us. Described by Pantone as “a timeless and enduring blue hue,” Classic Blue has greatly influenced product development and […]

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Basic Designing Tips to Help Your Website Conversion Rate

If you are wondering why your web conversion rate isn’t doing so well, it is most likely due to a few reasons. It could be that your website has either too much or too little information about you and your business, you may be unclear about who your customers are, or your website looks like […]

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Tips For Facebook Posting In 2019      

Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]

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Benefits of Online Citations to Visibility and SEO

Why Citations are Important Online citations are a tremendous benefit your company because getting listed improves the likelihood that your customers are able to find your business when they are searching for specific services and products. In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include […]

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HOW TO KNOW EVERYTHING ABOUT YOUR COMPETITION IN ONE DAY

As a small business owner, you are always watching your competition to see what you could be doing better. The question is how are you watching – are you visiting their business? Are you looking for their advertisements? What is the best way to find out how well your competitors are doing? Use these three […]

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4 SIGNS IT’S TIME TO UPGRADE YOUR WEBSITE

It’s important that your company website receives regular attention and upkeep in order to stay ahead of the competition. We all know technology is always changing and if you don’t keep up, you’ll get left in the dust! Download our guide: 4 Easy Ways To Convert Visitors in 15 Minutes (or less!) The question is […]

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DON’T LET YOUR SMALL BUSINESS DISAPPEAR ONLINE. . .

Google. Who hasn’t heard of it? It’s where everyone searches for services, tips, advice, or whatever else they are looking for. In order for your small business to be found in local search results, you need to get your business on Google. There are over 7.6 billion local searches done via Google My Business each […]

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MARKETING FOR NON-MARKETERS: BOUNCE RATE

URL, domain name, ROI, KPI, bounce rate, algorithm, SEO, meta data, alt text… what does it all mean? All too often, we hear marketers throw out all these words that mean nothing to us. We’re going to make sense of all this marketing jargon. Let’s break it down. Bounce Rate What the technical marketing guy […]

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